Prosperous buyers in Asia are neither shy nor ignorant about crypto, with analysis revealing that 52% of them held some type of a digital asset throughout Q1 2022. 

Based on research from Accenture printed on June 6, digital belongings, which embrace cryptocurrencies, steady cash, and crypto funds, made up on common 7% of the surveyed buyers’ portfolios, making it the fifth-largest asset class for buyers in Asia.

It was more than they allocated to foreign exchange, commodities, and collectibles, and in some instances was on par with or exceeded the quantity invested in personal fairness/enterprise capital and hedge funds.

Accenture stated the survey was carried out with greater than 3,200 purchasers throughout China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, and Thailand. The corporate defines an prosperous investor as anybody that manages investable belongings of between US$100,000 to $1 million.

Traders in Thailand and Indonesia had the biggest share of digital belongings of their portfolios in comparison with their friends.


Although half of the buyers in Asia had been already holding digital belongings in Q1 2022, Accenture’s analysis signifies {that a} additional 21% are expected to invest in them by the tip of 2022, that means as many as 73% of rich Asian buyers might maintain a digital asset by the tip of the 12 months. 

“Digital belongings characterize a uncommon, clear business white house with important enterprise alternative.”

Wealth managers holding again

Nevertheless, the agency discovered that wealth administration corporations, those who present monetary planning, tax, funding recommendation, and property planning to their purchasers, have been gradual to board the crypto practice. 67% of wealth administration corporations stated they don’t have any plans to supply digital asset services or products. 

“For wealth administration corporations, digital belongings are a US$54bn income alternative— that almost all are ignoring.”

Wealth administration corporations cited a scarcity of perception and understanding of digital belongings, a wait-and-see mindset, and the operational complexity of launching a digital asset providing as the primary cause for holding again, main them to prioritize different initiatives as a substitute.


Accenture stated the dearth of engagement by corporations signifies that buyers have been pressured to get their monetary recommendation about crypto from unreliable sources.

“This lack of engagement by corporations means many consumers are in search of recommendation about digital belongings on unregulated boards, together with peer-to-peer recommendation on social media.”

Associated: Social media blamed for $1B in crypto scam losses in 2021

Nevertheless, Accenture has confused the significance for wealth administration corporations to push ahead into the digital asset house, or threat being left behind. 

“Whereas many corporations are hesitant to enter the digital belongings house, and for a spread of causes, their opponents have proven that success is feasible.”

Asia’s buyers have been warming as much as crypto, significantly within the final 12 months.

In April, a report by Gemini cryptocurrency trade discovered that crypto adoption skyrocketed in 2021, significantly in nations similar to India and Hong Kong. Round 45% of respondents within the Asia Pacific bought their first crypto in 2021.