On October 6, Canadian vegan meat firm The Very Good Butchers (VGB) will open a second plant-based butcher store in downtown Victoria, BC. The store will function a restaurant, vegan butcher store, and retail area, providing sit-in and patio eating with brunch, lunch, dinner, bar, and bakery menus in addition to a deli case so customers can buy vegan deli-style meats to eat at residence. The brand new store opening is just the start for the model as they’re on a mission to increase throughout North America.
Created by VGB chef and co-founder James Davison, the butcher store’s restaurant menu will function dishes made with the model’s plant-based meats in addition to vegan fish and chips, charcuterie boards, bakery objects, and a bar menu with beer and wine. The store’s deli case will function VGB’s full product line, together with its latest Butcher’s Choose line of merchandise corresponding to MMM…Meatballs, Flippin’ Good Burger, Cajun Sausage, Bratwurst Sausage, and Breakfast Sausage.
“Our objective has all the time been to make plant-based consuming as simple and accessible as potential, and we realized the necessity for a sit-down restaurant with scrumptious vegan dishes,” VBG Co-founder and CEO Mitchell Scott stated in a press release. “As increasingly persons are turning to plant-based meals, we’re excited to proceed rising and opening extra butcher retailers and eating places throughout North America. With our outside patio and the power to serve an prolonged beverage menu together with beer and wine, we’re hopeful our new butcher store will turn out to be an area favourite.”
Vegan butcher store takeover
VGB launched in 2016 as a supplier of handcrafted vegan cheese and meats made with entire meals substances corresponding to beans, grains, greens, and spices, and offered its merchandise at native farmers markets earlier than opening a storefront in Victoria. The corporate shortly expanded its choices to incorporate plant-based burgers, scorching canine, pepperoni, bacon, and steaks via varied Canadian retailers and grew into a bigger location on the Victoria Public Market.
In 2018, the corporate appeared on Canadian funding actuality present Dragon’s Den, the place Davison and Scott pitched their enterprise to 6 dragons (buyers) and served them an all-vegan Christmas dinner that includes their meatless merchandise, corresponding to Glaze Roast Beast, Bacon-Wrapped Cocktail Bangers, Truffled Mac, Brussels sprouts with maple and bacon, and a charcuterie board with Grilled Smokin’ Sausage, Pepperoni, and Bangers in Blankets.
The Very Good Butchers go public
Final yr, VGB’s dad or mum firm, The Very Good Meals Firm Inc, started buying and selling on the Canadian Securities Alternate below the ticker “VERY,” and inside days its inventory skyrocketed by 800 percent. By the tip of 2020, the corporate reported a spike in gross sales of 582 percent—as a result of a 1,686-percent improve in orders year-over-year—in comparison with gross sales it recorded the earlier yr.
Constructing on its success as a publicly traded firm, VGB constructed out a brand new Vancouver manufacturing facility earlier this yr to extend manufacturing capability by 2,690 p.c with 37 million kilos of product anticipated for 2021. The corporate additionally just lately signed a US distribution settlement with wholesale distributor United Pure Meals to spice up its presence in the USA.
“Our progress is guided by our easy mission, which is lofty, badass however fantastically easy: Get thousands and thousands to rethink their meals decisions whereas serving to them do the world a world of excellent,” Scott stated. “And we’re doing this by providing plant-based meals choices [that are] so scrumptious and nutritious; we’re serving to this type of weight loss program turn out to be the norm.”
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